Summary:
This role is responsible for the overall function of the retail branch network. Oversee all retail managers and effectively directs sales, service, and community outreach efforts. Coach, train, and drive sales and service performance in a manner consistent with the credit union’s core values. Remain active in the community to promote credit union awareness and identify opportunities for membership growth. In collaboration with senior management, build the strategic plan for sales, service, and business development to achieve the credit union’s overall objectives.
Strategy:
- Develop and execute a deposit strategy including business development to achieve growth goals while managing the cost of funds.
- Develop and execute a fee income strategy to achieve growth via strong third-party partnerships.
- Evaluate the retail banking products and services for opportunities to enhance the selection.
- Monitor the current trends in the banking industry and assess the local market to implement strategies to gain and sustain the Credit Union’s competitive edge.
Teamwork:
- Work in conjunction with the management team to achieve company-wide tactical, budget, and strategic business goals.
- Collaborates and aligns Retail Banking with Deposit Operations, Compliance/BSA, lending and other partners as appropriate, to create, enhance, and maintain current procedures for retail banking.
- Monitor associated G/L accounts and work with the Accounting Department to resolve problems or outstanding entries. Apply auditing standards to all processes to maintain high member service and security levels.
- Implement new systems and technologies, as necessary, aimed at improving efficiency, effectiveness, and productivity.
- Participate in the Credit Union’s Pricing Committee, Asset-Liability Committee, Business Development Committee, and others as assigned.
- Work in conjunction with facilities management when necessary.
- Other duties as assigned.
Staff Relations:
- Manage all aspects of retail banking including staffing for each branch locations, sales & service, member experience, and training.
- Submits recommendations for hiring and terminations.
- Conduct regular staff meetings to discuss branch and staff goals as well as team-building competencies to develop a strong network within the retail division. Provides guidance and leadership to enable staff to meet these goals and objectives.
- Actively build a needs-based sales and service culture environment emphasizing relationship banking with new and current members. Participates and inspires subordinates to be involved in community service activities, groups, and Boards to represent the Credit Union.
- Identify training needs and opportunities; develop and implement a plan for meeting those needs and submit recommendations for training, development plans, motivation, and career development for direct reports.
- Responsible for ensuring all Retail Development Plans are completed in a timely manner while uniformly upholding accountability standards with all staff.
Compliance:
- Responsible for the development and implementation of department policies, procedures, and regulatory banking requirements.
- Actively participate in all related internal and regulatory audits.
- Actively communicates matters of potential audit or compliance risk.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, and comply with all Federal and State Regulations, and internal credit union policies and procedures. The qualifications below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Supervisory Responsibility:
The incumbent is responsible for direction, coordination, and evaluation of the Branch Retail Team. He/she carries out supervisory responsibilities in accordance with credit union policies and applicable laws. Responsibilities include interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Language Ability:
The position requires the ability to read and interpret documents, along with the ability to write routine reports and correspondence. The incumbent must possess the ability to speak effectively in one-on-one groups or large groups and the ability to respond to inquiries or complaints in a professional manner.
Math Ability:
The incumbent should possess the ability to work with mathematical concepts such as probability and statistical inference. He/she should also be able to apply concepts such as fractions, interest calculations, percentages, ratios, and proportions to credit union situations.
Reasoning Ability:
Must have the ability to define problems, collect data, establish facts, and draw valid conclusions. The ability to interpret a variety of complex instructions furnished in written, oral, diagram, or schedule form. He/she must have the ability to read, analyze, and interpret financial reports and legal documents.
Computer Skills:
The position requires strong experience with Word, Excel, PowerPoint, Credit Union core operating and ancillary product systems.
Education/Experience Required
- BA/BS degree is preferred.
- Minimum of ten years of financial services Retail Banking experience. Demonstrated sales management, leadership, communication, member service, branch management, and organizational skills.
- Minimum of five years in a management capacity.
- Excellent interpersonal, communication, and motivational skills required.
Working Conditions and Physical Effort
The work environment characteristics described here are representative of those a Retail Branch Administrator encounters while performing the essential functions of this job.
Physical Demands/Efforts
- Regular physical exertion required to lift up to 20 lbs.
- Work performed is typically sedentary with occasional periods of walking and standing. May also require stooping, kneeling, and crouching.
- Utilizes finger dexterity to perform computer options.
- Must be capable of effective oral communication via writing, telephone, or face to face.
- Travel between locations and attend meetings.
Mental & Visual Demands
- Mental concentration required to work with numbers and spreadsheets.
- Work requires visual effort of significant duration to review documents, drive to branch locations and interact with others.
Work Environment and Hazards
The work environment is in a typical office setting free from noise and hazards.
April 2025
EOE/F/M/Vet/Disabled